Love Logo Design

I was “commissioned” by my wife and her business partner to design a new logo for their business. I’m a big fan of clean and clever logos, like the those of Fedex and Amazon. Not being trained as a designer never stopped me from playing around with visual concepts and creating new designs from scratch. Having some off-time a while back, I started sketching up raw ideas. The first letters of their names are C and D and their business revolves around relationship and intimacy coaching, so I thought about imagery that will somehow capture these elements. After about an hour of doodling, I came up with this concept:

C&D Logo - first draft

Next, I spent another hour creating a Photoshop draft:

C&D Logo - second draft

My “clients” liked it a lot, but I thought that creating the final vector-based version was beyond my abilities so I decided to outsource it through Turns out this wasn’t such a great idea; although I received around 70 designs, none of them was better than my own draft (according to my “clients”, at least). 99designs stresses quantity over quality, so you end up spending a lot of time coaching aspiring designers from all around the world, a time you could have spent crafting your own design. After getting my well deserved refund, I set out to create a final version myself. I don’t particularly like Adobe Illustrator, and was looking for a better alternative. Somebody recommended Inkscape, a free software that is as powerful as Illustrator, and, in my view, is much easier to use. Here’s the end result:

Needless to say, my “clients” loved it.

One Comment

  1. Hi

    I love the design. I am in the process of launching my own business Loving Me Ltd. I have been thinking of a logo to which I would like to use. I know that I wanted use ME also my initials and incorporating the notion of love too. I wasn’t sure whether using the heart shape would be tacky.

    Like you I considered using a heart in the shape of my initials. Although, I have made several attempts to sketch my concept on paper. What I can visualise in my mind I can’t seem to actually capture the image onto paper.

    Being able to see your logo makes me realise that perhaps my idea is not so bad after all. I am looking for something that is simple yet effective and universal too.

    Thanks,like you said sometimes it’s best to trust your own instinct.

    I have been inspired.

    I wish you all the best with your future endeavours.


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