In this digital day and age, the first thing a recruiter does is to Google you. Did you ever try that? You would be surprised with what comes up. Can you control the search results? You bet. Should you care? Only if you want to move ahead in life. Your digital brand is being built as you read these lines, through your and your friends’ contributions to the online elephant that never forgets. Rather than sitting back and watching it building itself, you can take a proactive role in shaping it, to ensure it plays to your advantage when you need it.