After who-knows-how-many years of collecting screws, nuts, washers, nails, and other metal nicknacks, I finally decided to sort them all out and put them in nice little drawers. The task was formidable – I estimated the number of items at more than 10,000. Picking them all up one by one and placing each one in the right drawer would take forever, so I had to come up with a quicker strategy. As it turns out, the strategy came about after I already started, and this in fact is lesson one.
In this digital day and age, the first thing a recruiter does is to Google you. Did you ever try that? You would be surprised with what comes up. Can you control the search results? You bet. Should you care? Only if you want to move ahead in life. Your digital brand is being built as you read these lines, through your and your friends’ contributions to the online elephant that never forgets. Rather than sitting back and watching it building itself, you can take a proactive role in shaping it, to ensure it plays to your advantage when you need it.