After who-knows-how-many years of collecting screws, nuts, washers, nails, and other metal nicknacks, I finally decided to sort them all out and put them in nice little drawers. The task was formidable – I estimated the number of items at more than 10,000. Picking them all up one by one and placing each one in the right drawer would take forever, so I had to come up with a quicker strategy. As it turns out, the strategy came about after I already started, and this in fact is lesson one.
Robert M. Pirsig was right about technology being ultimately not scary. He was also right about the human relationship part, although he didn’t anticipate the rise of the social networking and its effect on human interaction. All these new members of the middle class connect with each other through their computers and phones. Their usage patterns, much like ours, gives a new meaning to the word “friend”.
Brian Solis over at TechCrunch wrote a great article about roughly the same concept I wrote about here. Brian is much more eloquent than I am and drives the point home nicely. I particularly liked the part about keeping marketing and sales going full steam ahead; just like him, I’m also a little biased…
One aspect of the current economic down cycle that nobody seem to care about is the shortage of ideas about the future. People are so obsessed with discussing the dire situation that coming up 5, 10, or 20 year plans for a better future is not in vogue anymore.